By our Reporter
About 284 youths from South-East were on Sunday, trained by an Enugu based firm, Set Realty Limited, in real estate digital marketing.
The theme of the training was titled: “South-East Digital Marketing Bootcamp (SEDMA)”.
It was designed to train the youths from South-East region on how to use the opportunities from various social platforms such as YouTube, Facebook, Instagram and others to market real estate.
Mr Ugochukwu Okoronkwo, the Managing Director, Set Realty, said digital marketing training was tailored towards bridging the gap in the market among the realtors in the zone.
According to him, the firm discovered there were a skill gap in the real estate business in spite of the fact that “we are in 21st century where digital space is reigning with a lot of opportunities”.
He said that the company specialised more on human capacity development and empowerment on real estate.
Okoronkwo said, “We decided to expose our realtors and general public on the opportunities in real estate using social platforms.
“We have realtors from southeast region as well as those online.
“My expectation is that after the training, they will start using social media space and opportunities it offers to create content, building online brand and doing their businesses.
“This is why we invited facilitators that deals with real estate, content creators to speak with them,” he said.
The managing director added that real estate business in Enugu was booming as they were patronised by those in diaspora.
“It is foreign direct investment as those in diaspora are contributing majorly to real estate business in Enugu. My appeal is that government should provide us with basic facilities.
“This basic amenities like roads, light and water will help us have coordinated city expansion, so that developer can buy and sell at cheap rate,” he said.
A Digital Media Consultant and Founder Yusocial, Mr Israel Unya urged them to develop and build on blogs as well as building trust and take a lead in the business while a Social Media Influencer, Chisom Daveed, encouraged them to network and share ideas.
Again, Mr Francis Uka, the Managing Director, Makvrik City Properties, an affiliate of Set Realty Limited, said the organisation was positioned to bring about a revolution in the real estate sector through tech innovation.
He disclosed that the firm target to provide platform for realtors to earn from listing properties wether selling or renting and offering virtual property inspection that significantly changes the buyers experience.
“Endless site inspections, annoying incessant inspection fee payment, long chain of agents on one property, misinformation and others will be things of the past with Mavrik City,” he stressed.
One of the beneficiary, Gideon Okeke from Enugu State, described the training as “real practical experience and insightful”.
“I never expect that it could be this practical and I cherished video part. I am going to focus on YouTube and Facebook to create content on real estate,” he said.
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